It is almost boring to say that the Lib Dems poll rating has plummeted since the General Election but it is an irreducible fact which worries many. But what worries many more is that the reason for this is because the Party is not representing what they thought it did. The way back is to reengage with those who are potential voters, who the most likely would be those who have voted for the party in the past. So how do we do this?
The mistakes of the Party have been so clear that the Daily Telegraph have pointed them out for people
He has made some grave policy errors, notably on tuition fees, and he has been too slow, from the initial Coalition talks onwards, to build bridges with Labour. Picking a fight on the economy, as he did in his IPPR speech, is not the smartest means of wooing Labour swing voters to the Yes campaign.
While the Telegraph have praised the Lib Dems on occasion and there may be a greater number of centrist voters who vote for the Party, even they know the importance for the Lib Dems of attracting left leaning, soft Labour voters. But it seems anything that comes from Labour is seen with distain by the Lib Dems. Some would argue that this is an attempt at self-justification for going/being in the Coalition and the decisions that are being made. It has created a blind spot for the Party.
This is a mechanism designed to serve our need to feel good about what we have done, what we believe, and who we are. But it is also a mechanism which will turn people away who will start to wonder if the Party represents what they believe and who they are. Even if Ministers agree with what some in the Labour Party say this mechanism will not allow them to agree publicly turning more people away. This mechanism has been shown in many experiments.
In one experiment, separate peace proposals were created by Israeli and Palestinian negotiators but Israeli proposals were labelled as Palestinian and vice versa, and Israeli citizens were asked to judge them. The Israelis liked the Palestinian proposal attributed to Israel more than they like the Israeli proposal attributed to the Palestinians. The research concluded “if your own proposal isn’t going to be attractive to you when it comes from the other side, what chance is there that the other side’s proposal is going to be attractive when it actually comes from the other side?”
Geoffrey Cohen, social psychologist demonstrated this mechanism further by looking at how Democrats will endorse an extremely restrictive welfare proposal, one usually associated with Republicans, if they think it has been proposed by the Democratic Party, and Republicans will support a generous welfare policy if they think it comes from the Republican Party. Label the same proposal as coming from the other side, and you might as well be asking people if they will favour a policy proposed by Osama bin Laden.
The Lib Dems need to sound more centrist if they are to be seen as more centrist by those on the left of centre political spectrum. To do this, they need to start agreeing with what they believe in, even if it comes from Labour, they need to reach out to Labour supporters even if it means agreeing with Labour. Is this what plural politics is about?
Blind spots enhance our pride but also activate our prejudices.